“Disrupt Aging”, a book written by Jo Ann Jenkins, CEO of AARP, will be available in April. This article was published in the February/March 2016 issue of AARP magazine, under the entertainment section. It is worth a read.
I heard Jo Ann Jenkins speak at the Encore 2016 Conference. She gave an inspiring speech about this notion of “disrupting aging.” I can’t wait to read more when the book is available.
In short, Jo Ann and many others are challenging current attitudes and beliefs about aging. For those of us in our 50’s and 60’s, we know we do not fall into many old stereotypes.
We care about health and fitness. We are still learning and experiencing life.
We continue to make a contribution to society.
We are the largest population of a generation to date. Our efforts account for over $7.1 trillion in US Annual economic activity. This amount is expected to almost double by 2032.
We can expect products and services that meet our needs. This provides a great opportunities for entrepreneurs, including ourselves.
Changing the viewpoint of aging starts with us, in our behavior, actions, language. and our own self-image. We have knowledge and experiences that are “priceless”.
How we we use our clout?
